college choice; movies; media effe…
Impact of Movies on College Choices: Media Narratives, Perceived Fit, and Enrollment Intentions
Ethan Walker
Movies and movie-like entertainment narratives (including streaming series) shape how students imagine college: what “good” campuses look like, who belongs there, and what certain majors or professions feel like. This paper synthesizes media-effects theory (cultivation, social learning, and narrative transportation) …