ASJSR

American Scholarly Journal for Scientific Research

Peer-Reviewed Research

Research Papers

BYJU’S, EdTech, startup economics,…

The Rise and Fall of BYJU’S: Lessons in EdTech Economics

Suhaani Choudhary

BYJU’S was once seen as India’s greatest education technology success story. Founded as Think & Learn Pvt. Ltd. in 2011 and popularized through the BYJU’S Learning App launched in 2015, the company grew from test-preparation coaching into a global edtech …

Financial fraud, scams, Ponzi sche…

Too Good to Be True: Financial Frauds and Investor Losses

Raghuram Venkat

Financial fraud is one of the biggest problems in the world of money and investment. Financial fraud happens when a person, company, or group uses lies, false promises, fake documents, or hidden information to take money from others. These scams …

Coca-Cola, PepsiCo, Cola Wars, Glo…

Cola Kings: How Two Drinks Became Global Icons

Dev Thadani

Coca-Cola and PepsiCo are two of the most famous beverage brands in the world. Their rivalry is often called the “Cola Wars.” This case study explores how both companies use marketing and branding to attract customers in different countries. Although …

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